Business Communications: Better performance or just a different kind of phone?

Executives in every industry face issues with customer relationship management. Surprisingly many can be traced to a common source: ineffective CRM processes involving human communication. Business communication systems are still often based on the idea that every device will take care of one function. Desktop phones, mobiles, e-mail and other communications tools are regarded as separate silos, with separate technical solutions – all completely detached from business applications. Addressing the challenges in interpersonal interactions calls for new technological foundations. And most of all, it calls for entirely new thought models and revamped business processes.