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Ah, but take a closer look!

Or, SAP are way out in front

(Written in October 2002 when SAP were considered down and out)

"Stock shock as SAP customers drop out" says Reuters.
"
SAP shares fell more than 7 percent to close at $19.70, a new low" it continues.
"
companies that had verbally agreed to buy its software suddenly pulled the plug
" it went on.
Another headline - SAP AG downgraded by UBS Warburg

What's going on? Is the party over? Time to dust off those COBOL skills or head for the hills?

TheSpot4SAP.com have in the past disagreed with current thinking - notably with our Crunch Time and Rocky Road articles which went down like lead balloons within certain circles during the year 2000. We value our independence and will continue calling it as we see it.

However, we are very happy to say that we see the bad press over the past few weeks days as very much overblown and a little bit hysterical, and this is why.

Start with the downgrade. Yes, UBS Warburg have downgraded SAP stock, but from a Strong Buy to a Buy. That's not bad in this current market. So enough of that. Move onto their actual forecast for full-year revenue growth and you see that they have cut their forecast from growth of 15% to between 5 and 10%. Ok, so it's a miss of their targets but if they manage 5 to 10% growth over last year that's still pretty blooming good. How many companies are growing at that rate these days? And on top of that "the firm still expects its operating margin to increase by one percentage point from the 20% achieved in 2001" according to Dow Jones. Who else is increasing operating margins to 21% these days?

In fact, we think that SAP have positioned themselves brilliantly over the past two years for the following three reasons:

1. Industry solutions. SAP are continuing to develop 21 industry solutions while keeping the core intact. With thousands of developers hard at work at this, how are their competitors ever going to catch up?
2. Installed base. The above development is happening on top of a massive installed base. Latest claims we have heard are 50,000 implementations. This installed base is a huge advantage and again, how will their competitors ever catch up?
3. New dimension products. As well as the industry solutions, SAP are pushing ahead with their new dimension products such as SRM, PLM, CRM and also mobile and portals. These products are new in the marketplace, but they are certainly not sitting on their hands.

In all, they might not have managed the financial markets very well (not for the first time) but no-one can touch them in their core business of Enterprise software.

Having said all that, Microsoft is on the move and that is never good news for their competitors. We'll have to watch that space very closely.

One final quote comes from  CNET who report that "During the first quarter of 2002, amid a booming manufacturing sector in China, SAP sealed three contracts for its Enterprise Resource Planning (ERP) solutions, SAP said in a statement. SAP's traditional ERP solution, called R/3, provides ERP functionalities, which help businesses manage areas such as product planning, purchasing, warehousing, transportation and human resources. Announcing these deals at Sapphire, its e-business conference in Florida Friday, Henning Kagermann, CEO and co-chairman of the German business software maker, said: "We have consistently achieved 50 percent annual revenue growth over the last few years (in China)." This year, the company expects to exceed its past performance, SAP Greater China President Klaus Zimmer told CNETAsia."

Hmmm ... China ... now there's a growth market!
 

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